
I know I’ve been saying I was gonna start writing again properly for the last 4 months. So I’ll stop saying it. Instead I’ll do what every good blogger does, which is take inspiration from someone else’s work to knock up something of my own. Well kind of…
In this case I’ve actually been meaning to write about the cult of the cute in Japan for a while, but like most other things I haven’t gotten round to it. And considering I’m leaving the country in six weeks, I should really get my arse in gear and play catch up.
Back to the matter at hand. Japan’s love of cute, also known as かわいい (pronounced kawaii - emphasis on the last i sound please). I was browsing the Sushimatic blog about an hour ago, and came across this post, which speaks for itself in terms of how far the whole cute thing can sometimes be taken in this country.
Thing is Japan really has this weird thing going on with cute. How a foreigner picks up on it depends on the person by and large, but regardless of your degree of ‘immunity’, sooner or later it really starts to stick out like a sore thumb. It’s not entirely exagerated either, as Sushimatic pointed out. There is probably a certain degree of difference depending on who’s speaking on it, but by and large Japan very much seems to hold dear the belief that everything can be ‘cute-d up’ and that making something cute can make it easier to ‘process’.
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